Founded by Yvon Chouinard in 1973, Patagonia is a sustainable outdoor clothing company based in Ventura, California. We were commissioned to design the look and feel for the Patagonia Black Hole campaign, promoting their Black Hole duffel bags. Sitting within the Patagonia logo, the word GO forms the heart of the campaign. Across all communications, the GO logo connects the photography through a flexible and straightforward graphic system, helping to communicate the notion of adventure, travel, and exploration. The design for the campaign was brought to life through advertising, billboards, wild posting, retail, social media, and website design.