Hype Type Studio
Show Reel
Projects
- Sonos
Campaign design and art direction for Roam; the portable, waterproof, smart Bluetooth speaker by Sonos.
Services
- Visual Language
- Design Direction
- Typography
- Campaign Design
Media
- Sonos
Core creative design and art direction for Ray; the powerful, standalone soundbar from Sonos.
Services
- Creative Direction
- Design Direction
- Typography
- Visual Language
Media
- Sonos
Sonos Mnemonic motion design and art direction. Sound composed by Philip Glass.
Services
- Motion Design
- Art Direction
Media
- Sonos
Sonos Brilliant Sound core creative, campaign design and art direction.
Services
- Creative Direction
- Design Direction
- Typography
- Visual Language
Media
- Sonos
Core creative design direction for Sonos Sub Mini, the wireless subwoofer for bold bass.
Services
- Creative Direction
- Design
- Typography
- Visual Language
Media
- Sonos
We were commissioned by Sonos to undertake a comprehensive redesign of their wireless sound system’s packaging on a global scale. Our approach involved rationalizing the existing packaging scheme through a stripped-back design strategy that features minimalist typography, photography, and color, accentuated by a black-and-white color-coding system that effectively reflects the product line. As a testament to the exceptional work put into this project, it won the Dieline Merit Award.
Services
- Packaging Design
- Design Direction
- Typography
- Print Design
Media
- Sonos
Breaking Of… Sonos Move. Poster series showing all the ways the new Sonos Move speaker was tested to make sure it could handle whatever the outdoors could throw at it: The drop test, the spill test, the temperature test, the packaging test, the shock test, the water test, and the battery test.
Services
- Art Direction
- Design Direction
- Typography
- Illustration
Media
Crafting a comprehensive brand strategy, complete with visual identity and packaging design system for Reshoevn8r – the premium shoe care and sneaker cleaning company.
Services
- Brand Identity
- Packaging Design
- Typography
- Visual Identity
Media
We developed a cohesive brand identity and visual language for StockX, the dynamic live marketplace of current culture, exclusive sneakers, premium apparel, luxury handbags, and timepieces. Our strategic approach ensured that StockX’s unique offerings are seamlessly communicated, effectively engaging the discerning audience who seek the finest in contemporary fashion and accessories.
Services
- Brand Identity
- Visual Language
- Brand Guidelines
- Strategy
Media
Custom typography, wordmark, and logo design for Therabody and Reset stores. A pioneer in the wellness technology space, Therabody develops products and services that optimize human performance and unlock the body’s natural ability to achieve health and well-being. The revolutionary Therabody Reset stores redefine the realm of health and wellness by offering services previously reserved for elite athletes, high-level competitors, and professionals. Our bespoke typography and logo designs capture Therabody’s distinctive technology and reflects the transformative experience awaiting clients within the innovative Reset wellness spaces.
Services
- Typography
- Logo Design
- Brand Identity
- Creative Direction
Media
Brand Identity, custom typography, and packaging design for Imperio De Reyes, a Los Angeles-based winery.
Services
- Brand Identity
- Packaging Design
- Typography
- Print Design
Media
- Nike
Typographic poster designs for Nike Basketball All-Star Weekend. The brief was to develop and establish a unique and global vernacular relevant to basketball, appropriate to New York City, and extendable to other cities. The resulting series of posters featuring bold, expressive, and layered typography create depth and dimension with a nod to hand-painted signage found on the streets and storefronts of NYC.
Services
- Typography
- Art Direction
Media
- Nike
Global communication and neck label system for Nike Apparel. The hierarchy of information was designed to be consistent across the brand and categories, to incorporate and unify all variations of size, fabric, and technology.
Services
- Typography
- System Design
- Visual Language
- Art Direction
Media
- Nike
Brand design, packaging, and identity system for Nike’s MyStride. MyStride is an innovation from Nike Kitchen. With four different “core” units available, MyStride enables runners to fine-tune and build the perfect shoe when paired with the ideal core to create a truly customized running experience.
Services
- Brand Identity
- Packaging Design
- Art Direction
- Print Design
Media
- Nike
Typography design for Kobe X shoe launch — The Art of Attack.
Services
- Typography
- Visual Language
Media
- Nike
Logomark design for Kevin Durant’s Eighth signature Nike shoe, KD8. The brief was to develop a single graphic numeral “8” that feels contemporary, modern, and timeless with a sports performance edge. It needed to be a bold figure that could work if applied tonally. The graphic “8” was primarily designed to live on the footwear packaging for Kevin Durant’s 8th signature shoe but needed to be strong enough to carry over into the larger KD8 seasonal narrative. The “8” was drawn using simple and powerful graphic gestures and moments that speak to the art of the “woven” technology and fabric of the shoe upper.
Services
- Logomark Design
- Art Direction
Media
- Nike
Working in collaboration with the brand team at Nike Football, we were commissioned to design and build a custom display typeface for the Nike Football Program.
Services
- Art Direction
- Typeface Design
Media
- Nike
Typography and logo lock-up design for Kyrie Irving’s first signature shoe with Nike, the KYRIE 1.
Services
- Typography
- Brand Identity
- Art Direction
- Visual Language
Media
- Nike
Visual identity and typography design for Los Fearless, the NBA All-Star Game in Los Angeles. Inspired by the spirit of East LA, the bold, expressive typographic posters tattooed the streets with the relentless energy of the All-Star Weekend.
Services
- Typography
- Visual Identity
- Print Design
- Art Direction
Media
Since 1976, Ron Herman has been widely regarded as one of the most influential and iconic lifestyle boutiques in Los Angeles. Today, the brand boasts three flagship locations across Los Angeles and over 20 stores throughout Japan, continuing to serve as a launch pad for some of the most prominent contemporary fashion and design brands from around the world. Our new identity, visual language, and custom typeface designs have been thoughtfully crafted to both respect the brand’s iconic heritage and pay homage to the vibrant culture of Southern California.
Services
- Visual Language
- Brand Identity
- Logo Design
- Typeface Design
Media
Brand and identity design for Mori Mono. Masterfully handcrafted in Toyama, Japan, Mori Mono specializes in the creation of ultra-lightweight, functional bags and accessories specifically designed for the cycling community.
Services
- Brand Identity
- Logo Design
- Visual Language
- Creative Direction
Media
Brand identity design and packaging for Byron Blatty Wines. Limited-edition wines featuring vineyards exclusively in Los Angeles County.
Services
- Brand Identity
- Packaging Design
- Typography
- Visual Language
Media
- Patagonia
Patagonia Provisions teamed up with HopWorks Urban Brewery to create Long Root Ale, using all organic ingredients and the first to be made with Kernza®, a soil-regenerating perennial grain. Patagonia approached Hype Type Studio to create the brand identity, visual language, and packaging design for Long Root Ale. The new brand features the iconic Patagonia color palette alongside the ‘Fitzroy’ mountain logo, which wraps seamlessly around the individual cans and packaging.
Services
- Brand Identity
- Packaging Design
- Visual Language
- Art Direction
Media
- Patagonia
Founded by Yvon Chouinard in 1973, Patagonia is a sustainable outdoor clothing company based in Ventura, California. We were commissioned to design the look and feel for the Patagonia Black Hole Campaign to promote their Black Hole Duffel Bags. Sitting within the Patagonia logo, the word GO forms the heart of the campaign. Across all communications, the GO logo connects the photography via a simple and flexible graphic system and helps communicate the notion of adventure, travel, and exploration. The design for the campaign was brought to life through advertising, billboards, wild posting, retail, social media, and website design.
Services
- Design Direction
- Art Direction
- Visual Language
- Typography
Media
- Nasa/JPL
Brand identity, guidelines, illustration and typeface design for NASA’s Exploration Ground Systems at Kennedy Space Center in Florida. EGS develops and operates the systems and facilities necessary to process and launch rockets and spacecraft during assembly, transport, and launch. The New Norms visual identity system was implemented to increase communication and coordination across multiple teams.
Services
- Brand Identity
- Visual Language
- Motion Design
- Illustration
Media
- Nasa/JPL
Brand identity, logo design and animations for NASA JPL NEXT.
Services
- Brand Identity
- Visual Language
- Typography
- Motion Design
Media
Masthead and Newspaper redesign for The Beverly Hills Courier. Founded in 1965, the Courier is the publication of record for Beverly Hills, California, one of the world’s most well-known destinations, synonymous with glamour, world-class shopping, and elaborate design.
Services
- Logo Design
- Newspaper Design
- Typography
- Art Direction
Media
- Etc
Monogram, brand identity, and collateral design for Azemah Bolkiah.
Services
- Logo Design
- Visual Identity
- Monogram
- Art Direction
Media
- Etc
WayB is a startup based in California that reinvents on-the-go gear for family adventures, big and small. We helped WayB update its identity by re-designing the symbol to be friendlier and more memorable. The logo signifies the letter ‘W’ and depicts a journey traveled using linear loops to make up the symbol. The brand was repositioned and defined by creating a new set of guidelines, thus, establishing WayB’s unique tone of voice. With the new brand successfully launched, the WayB Pico campaign for their Travel Car Seat on IndieGoGo found overwhelming success and was funded 756%. Photo: Jason Pietra
Services
- Brand Identity
- Visual Language
- Logo Design
- Creative Direction
Media
- Etc
Brand identity and visual language design for Lift by Encore. LIFT is the commercial aircraft seating division of the EnCore group of companies based in Huntington Beach, California.
Services
- Brand Identity
- Creative Direction
- Print Design
- Visual Language
Media
